More products in the portfolio mean more options for customers to choose from, and it will increase net sales. It was … 3. Looking for a flexible role? Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. On the other hand, Adidas primarily deals in Athletics, Tennis, and Soccer. The intimidation of substitutes is very high in this market. The lowest-priced product belongs to Adidas with the pricing of Rs 27999. 9th Oct 2017 Marketing Its main rival is Nike. factories. According to their new approach, how Nike sell shoes has changed dramatically since they began concentrating on online sales. Each individual has its own view. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. In this article, I am going to compare Nike, adidas and Under Armour from the perspective of a long-term investor. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Adidas has almost four times the number of products than Nike has in its portfolio. Market and Literature Review of Adidas and Nike. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The maximum discount Nike offers is 40% and only 43 products are sold at this price range which represents only 6.6% of the total Nike merchandise. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Also Read: Use Data Analytics to Sustain Your Business During COVID-19. At Datahut, we extract the pricing and product data of Adidas and Nike. North America and Western Europe are the pair’s two top regions for sales. The search benefits from a predictive entry field. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. See the chart below to see the pricing variations. Production Strategies 3. Nike competitive analysis 1. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. Compare And Contrast Nike Vs Adidas 791 Words | 4 Pages. Nike has 232 products in this price bracket and Adidas has 313 products. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. We will consider four segments when it comes to pricing. Place/ Distribution Adidas We’re going to keep an eye on how the market changes. If you need assistance with writing your essay, our professional essay writing service is here to help! Adidas is among the most financially stable companies globally and utilizes its financial superiority to fend-off competition from other global companies such as Nike and Puma. 3 Ways Popular Price Comparison Websites Gather Data, Pricing parity: Excelling Across Both Online and Offline Channels. I write about Web Scraping, Online retail, Sales, Marketing Tips etc, Nike spends a staggering amount of money on advertising and promotion, How to Build a Web Crawler in Python from Scratch, How To Scrape Amazon Data Using Python Scrapy, How to Bypass Anti-Scraping Tools on Websites, 5 Major Challenges That Make Amazon Data Scraping Painful, Scraping eBay: How to Scrape Product Data Using Python, Scraping Amazon Reviews using Scrapy in Python, Nike vs Adidas: Competitive Analysis with Data Visualizations. Marketing Str… Adidas and Nike both have powerful brands that are sold around the w orld. Both Nike and Adidas have their own unique ways when it comes to the product portfolio, the MRP, discounts, etc. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. While the Adidas brand is strong enough as it is now, there’s no doubt that paid endorsements could only improve it. The competitive analysis of Nike vs Adidas in pricing is very interesting. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. The Adidas Logo is three stripes, consisting of the three parallel bars. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. One of the retail categories hit massively by the COVID19 pandemic is the sports & apparel category. The lowest-priced product belongs to Nike with the pricing of Rs 12995. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. Nike vs Adidas: Social media following. The intensity of competition from its competitors is high for each firm competes in various key areas of business. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. The segments are designed based on the MRP ( not the sale price ). Business Strategy Analysis for Puma's Management. Nike as brand has high premium , so the price of its products is high than adidas. Adidas and Nike are not offering any discounts in the range of 0 – 20%. The lowest-priced Nike product is priced at Rs 1595. Manual Method is used to get output information after analysing data. The lowest-priced product belongs to Nike with the pricing of Rs 12597. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab al… In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . Social media followers of Nike and Adidas as of April 2020. The sample used by a secondary person might be small. Search and Upload all types of Nike vs Adidas Case Study & Competitive Analysis projects for MBA's on ManagementParadise.com Since October 2017, Nike has worked to rebuild their business model. Study for free with our range of university lectures! In addition to shop, Adidas also gives online buying service. The lowest-priced product belongs to Adidas with the pricing of 899. Although, Nike and Adidas products are mostly expensive, while Puma is providing products for affordable prices. Then it didnt look back and today it is one of the most successful company in sporting goods. Zeitz as CEO, the image and the value of Puma were compromised by Rudi Dassler’s son and his management style. It mainly shows its ad during football games. Adidas main marketing is … For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. The lowest-priced Nike’s product is priced at Rs 5274. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . Adidas AG, Nike Inc. (NKE), and Under Armour Inc. (UA) are the three largest retailers in the competitive athletic apparel industry. Nike has 43 products in this price bracket and Adidas has 810 products. All work is written to order. In order to grow its brand image, Nike spends a staggering amount of money on advertising and promotion with expenditure on its memorable ads targeting a diverse viewership. *You can also browse our support articles here >. The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. It’s the Season to Get Holiday Pricing Right! According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. It also focuses on offering total customer service at the place where customer goes to buy its products. Nike uses various online methods in order to promote its products. The lowest-priced product belongs to Adidas with the pricing of Rs 499. This is objectively a weakness, since it has led to Adidas constantly lagging behind Nike in terms of growth. Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. The lowest-priced Adidas product is sold at Rs 12599. 1. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. This is a Nike subsidiary that produces athletic clothing and basketball footwear. We're here to answer any questions you have about our services. In 2009 the sales percentage of Adidas reported decline in profits. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. Nike is very competitive in products and new things that come out in America. Free resources to assist you with your university studies! On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. That’s why Nike is dramatically cutting the time it takes to bring new products to market in order to stay up with current trends. While to gather secondary data internet, magazines, annual reports of the company, articles were used. Do you have a 2:1 degree or higher? Unlike Nike, Adidas has invested very little in securing celebrity endorsements for its products. ... and the competitive landscape. Adidas and Nike are two giants in the apparel market with a large market cap and market share. It is an effective model that helps businesses and business managers judge the attractiveness and competitiveness of any industry. The lowest-priced Nike product is priced in Rs 1595. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. Nike and Adidas have both seen their share prices gain momentum, hitting all-time highs in January 2020 before plummeting as the COVID-19 epidemic sweeps the world’s industries. Nike from its modest start grown as a sporting leader in sporting goods. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Both of their popularity has become so immense that they are literally household names. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 Adidas vs. Nike vs. No plagiarism, guaranteed! Our visits made it clear that Nike’s focus on women’s representation should give it a leg up against its competitors. The first companies that grabbed all the benefits of such an approach were Nike and Adidas. The segments are designed based on the MRP ( not the sale price ). Each product has its own ‘shop now’ button. Limitations of Secondary Data Collection Method. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . The competitive analysis of market share gives Nike a clear edge over Adidas. Adidas has 2625 products with prices ranging from 899 to 29999, and Nike has 643 products with prices ranging from 1596 to 36500. Adidas and Nike both are dominating the social media game at present. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Under Armour: An Overview . These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. Nike has 171 products in this price bracket and Adidas has 118 products. Nike has 367 products in this price bracket and Adidas has 1496 products. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. For example, Adidas has loyal customers who are soccer players, while Nike has high loyal customers who are athletes. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . While Nike has more followers than Adidas on Instagram and YouTube, Adidas boasts of more followers on Facebook and Twitter. Nike was initially started in 1962 as a blue ribbon sports. As Adidas, Nike also focuses on football players under its target audience. The discount statistics are quite interesting for both brands. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Meanwhile, Stay safe. The lowest-priced product belongs to Adidas at the pricing of Rs 27999. More choices lead to decision fatigue and providing your customers with fewer options will increase your eCommerce Sales. Registered Data Controller No: Z1821391. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . In 2020, Nike is valued at approximately 34.8 billion U.S. dollars, witnessing a two billion U.S. dollars increase from 2019. The competitive analysis of social media data gives Nike a clear edge over Adidas. Nike First movers advantage in e- 1. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. The founders of Nike were Bill Bower man and Phil Knight. (Referred To questionnaire). Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. Wash your hands regularly and spend more time with family. Comparison of Strategies Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. The athletic footwear, apparel, and equipment industry is highly competitive on a worldwide basis. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. Search. Out of the total 2625 products of Adidas, 659 products are sold at MRP which is 25% of the total products. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. The lowest-priced Nike product is priced at Rs 36500. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Reference this. Today’s Puma is not only sport clothing and equipment, but also accessories. With higher competition ratio, Nike has to spend more money on marketing and advertising. SWOT ANALYSIS OF NIKE AND ADIDAS (With respect to e-commerce)STRENGTHS WEAKNESSES 1. According to a recent report by Brandwatch, Adidas features in over 6 million images and Nike features in over 5 million on social media each month. Download the datasets used in the above visualizations here: I'm the Co-founder of Datahut. The ration is 6:1, there is no other price bracket with this many differences. Free Essays on Competitive Analysis On Nike Vs Adidas . The person who wrote secondary data might be biased. Air Jordan. What do you think about the Nike vs Adidas war and our competitive analysis? Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. It looks like Nike agrees to the first argument while adidas concurs with the second. Negative image portrayed by poor commerce. In case of target audience both Adidas and Nike have different target audience globally. Nike uses different promotional strategies. Our academic experts are ready and waiting to assist with any writing project you may have. The first disadvantage of carrying primary research was difference in response. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. There are various Pricing strategies which are followed by Adidas according to its product. Nike does not have that option, and for a Taekwondo artist, Adidas would be the obvious choice. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. What we will have to see is how the patterns are going to change post-COVID. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . Total estimated time used to complete this report will be 9 week. You can view samples of our professional work here. Limitations of Primary Data Collection Method. As compared to Adidas , the price of products of Nike are high. This five forces analysis highlights the forces that are favorable and unfavorable for Adidas and how that affects its ability to overcome competitive … Trefis captures trends in key operating metrics for Nike vs. Adidas in an interactive dashboard, highlighting how Adidas … See the chart below to see the pricing variations.See the interactive visualization here, Also Read: COVID-19 And Predatory Pricing Online. They pretty much have the same target: people who love sports. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. Brand recognition and reputation. The data is about men and women’s shoes. So it was difficult to generalise the information. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. Both organizations focus greatly on technology, as well as make efforts to innovate and produce new products. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. Nike and Adidas are two of the most popular sports equipment companies in the world. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. We visited Nike and Adidas to see for ourselves which store does it better. So for this purpose it opened its shops all around the world. I am going to focus on several aspects, such as competitive … Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America's Nike. Comment below and let us know. 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